Bespoke printing tailored to be as individual as your customers
The power of PERSONAL can not be underestimated. BrunelPrint’s One 2 One marketing gives you the highly valuable ability of applying targeted variable data to all your printed communications. The figures clearly tell the story. Typical response rates for traditional static direct mail are 1.5% – 3.4%. With personalisation response rates increase to 28%.
Unique as your customer
One 2 One Marketing is an essential component of todays marketing mix, emphasising a truly personal understanding of your customers and their needs. Each item of print is bespoke and tailored to your customer, building stronger relationships between you and your customer and in turn increasing ROI.
Using our sophisticated variable data printing (VDP) technology, we can process your customer data and produce relevant marketing materials that engage your audience. Text, images, graphics; all can be personalised. Variable data printing enables cross-media personalisation by driving traffic from the printed piece to other channels like social media sites – keeping the one to one conversation.